Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

January 14, 2022

Writing Resumes without Mistakes

Writing Resumes without Mistakes

Resumes and curriculum vitae act as entry tickets to a job. Today's world is full of competition. A prospective employer is searching for a person who is active, productive, skillful, and with a positive attitude. The resume should reflect the philosophy and details of education, age, qualification, experience, etc. The summary should be written with relevance to the particular job. Gone are the days where one resume was used for all the jobs. The resume should be attractive enough to catch the employer's attention among the thousands of resumes. The summary must be free from any common mistakes.

 

Effective resume writing: 

 

An effective resume should contain primary sections viz., complete and powerful contact information, the headline of what is being offered by the employee to the employer, summary of skills highlighting relevant skills will be an added advantage, a professional experience which has to be relevant and last but not the least educational qualification- details of grades, year of passing, etc. An effective resume will be free from grammatical and spelling mistakes. Hence, it is essential to proofread more than twice to avoid any errors in the summary. This shows the command over the language.

December 28, 2021

Write Keyword Articles and get more traffic

Write Keyword Articles and get more traffic


With the massive boost in the number of businesses marketing on the internet, gone are the days of just adding your site with an explanation of your product or service and sitting back and watching the traffic roll in.

Daily, we have to watch some of the new technology and methods closely to optimize our websites to ensure that we receive enough traffic to help our business. This requires either an expert to do it for you or keep up to date with a technology that is constantly being upgraded.

Today, we compete with thousands, perhaps millions of sites, all offering related products. We are becoming dependent on search engines like Google and Yahoo to promote our websites, but to achieve a share of the traffic, we must strategically place keywords or phrases on our web pages.

December 23, 2021

3 Smart Reasons Why You Should Consider Paying For Your

3 Smart Reasons Why You Should Consider Paying For Your



3 Smart Reasons Why You Should Consider Paying For Your Traffic

 

There are numerous success stories you will hear about businesses making it suitable on the Internet. The troubling thing is, there are maybe tenfold or even hundredfold levels inconsistent with theirs. Many have unsuccessfully launched an Internet-based business venture, but only a handful shall succeed.

 

Is this because of luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed, persistence to learn, and willingness to put in a lot of hard work and some money.

However, before shelling out your hard-earned money on advertising, here are three (3) smart reasons you should consider paying for your traffic, including common-sense methods of showing you how to prepare your website.

 

1. The quickest method for getting customers to your website is to pay for your traffic.

 

Like Neo, traffic is ‘The One. Without traffic, all your efforts would go to waste. Every business needs customers; you wouldn’t have anyone to sell your products to without them. In the Internet world, traffic is the walk-in customer. The more traffic you possess, the more people you’d be able to sell your products to.

 

But similar to any business in every corner building or the mall, not everyone who goes in will buy. But for those who do come in to browse your merchandise, most of them will buy your products. It is a clear and known fact.

 

But, how do you get traffic significant enough to make a small portion of resulting buyers enough to make a fair profit? Many big companies generate tens of thousands a day traffic and a measly ten to fifteen percent buys. Still, that small percentage is enough to supply them with good business.

 

Many of these success stories get their traffic from paying others. Yes, that’s right; you have to spend money to make money. Advertising is the key. The more people who know that your site exists, the more people would, of course, go to your site; that’s common sense.

While there are numerous ways to get free advertising for your business, free advertising doesn’t generate the same high volume of traffic as paid traffic does. Paid advertisements include such advertising schemes as those offered by Google and Yahoo.

2. To take full advantage of the search engines, ensure that your site is optimized correctly to rank high before paying for your traffic.

 

Search engines are the fastest and easiest way for finding what you need on the Internet. Search engines are prevalent because they provide an essential service to many people. They are free and easy to use. Because of their popularity, search engines receive many visitors and click-throughs. With these benefits in mind, it is easy to see why many companies would pay to advertise with search engines.

 

Search engines provide information to the millions of users they receive each day. They provide relevant links to many sites that a user may be looking for. If your site’s link pops up as one of the top-ranked sites on the search results page, you stand a great chance that the user will click your link and go to your site. While search engine optimization is a cheaper and low-cost way to get your site a high rank, paying for advertisements will ensure that you will be in the top positions.

 

When you pay for your advertisements, it is like paying for guaranteed traffic to your site. This may not seem like a good idea at first, but the benefits of doing so far outweigh the cost in the long run. When you pay for your traffic, you are guaranteed a consistent traffic flow to your site. You will at no time go without making a sale on any given day.

 

3. Find and use tools that will aid you in researching relevant keywords for your chosen niche so that you don’t waste money on advertising.

 

Usually, you will be charged with the number of hits a link gets when your ad is clicked, known as pay per click. For some search engines, you will be charged with the number of times your ad shows up when a specific keyword or keyword phrase is searched. You must have good keyword content in your ad. Many tools on the Internet can aid you in using the right keywords at the right moment in time.

 

All the money you spend paying for your traffic will not be for anything. You will get an impressive boost in traffic, resulting in a significant increase in your sales figures.

 

 

 Photo:  https://pixabay.com

 

 

December 22, 2021

Write on your business card

Write on your business card

 

 Like most salespeople, I visit a considerable number of clients and prospects every month; some end up buying, some do not, but every one of them has my business card. I attend business breakfasts, seminars, and other networking events to search for new contacts and ultimately new business; each person I meet also gets a business card.

A few years ago, I realized that I not only hand out a massive number of cards, but I also receive a fair few myself. I decided to go back through some of the older ones to see if I could find some new prospects. As I started to sift through them, I realized that most cards are meaningless in isolation. Unless you work for one of the few companies whose name reflects what you do, you may as well be writing your telephone number on a piece of paper and forgetting to add your name.

ABC Company
 Mr. Bob Jones
 General Manager
 Telephone number
 Mobile number
 Fax number
 Email address
 Website


Without going online and looking at every website, I have no idea what the companies do!

Likewise, all those people I had been diligently handing my business card to had every conceivable method of contacting me, written there in black and white, but no idea what I do! It's my job as a salesperson to put my face about, make sure I am always contactable, and remember as much as I can about all my prospects (with perhaps, a little help from my CRM). My prospects are also everyone else's; they do not need to remember me, so they need a little help.

I realized the solution is simple. WRITE ON YOUR BUSINESS CARDS!!!

Here is the scenario: The prospect gets back to the office one day and is told they need a new widget supplier; it's his job to find one. He remembers speaking to a few suppliers at the seminar but can't remember exactly who, so he quickly flips through the cards collected, then, he comes across one, he can't remember the name or the face to match it, but, in excellent clear writing, it says Widgets, budget to high end Who gets invited in for a meeting?

I'm one of those people who guard my business cards at meetings. I wouldn't say I like meaningless cardboard connections (exchanging business cards without a purpose). I'm put off by someone who says, "Hello, my name is…. Here is my business card. Can I have yours?" I suspect that I will put be on someone's junk mail list. However, by first striking a chord, you've accomplished something essential in your networking mission — you've found a reason to extend the relationship beyond the event at which you met.

Not all prospects you meet will fit your ideal client (or center of influence) profile. This is especially true since I have a highly specialized niche. Focus your attention on those who meet your criteria. Jot down notes on the back of the card (the reason for the solid connection), and then you'll have a conversation point in which to build your relationship at the next meeting or in your correspondence. Follow up quickly after the meeting by sending the information you promised.

 

 

Photo:  https://pixabay.com

 

 

 

December 20, 2021

Why Corporate Identity is a Very Powerful Communication Branding Tools

 

Why Corporate Identity is a Very Powerful Communication Branding Tools

Corporate identity is very much achieved by the company's brand building and marketing strategies. So how is a brand built? It is done through the help of branding tools like logo designs, business cards and brochures. Brochures and advertisements are the most potent communication branding tools as you get to distribute them to anyone around your locality. You can make brochures describing your company, its specialties, and services to the public, thus making them aware of your presence! Once more people get to know about your services and facilities, more people come to you to try them out, thus making your company a better success!

It should be made sure that all marketing communication material has the corporate logo, thus enhancing your credibility as a professional enterprise. The reason for the need for all marketing communication to have a corporate logo is that this is the thing that will be handed over to the public as an advertisement. You hand out business cards for potential clients to remember you and your company; there will be incidents wherein you have to send letters to different companies. If you send these letters through letterheads with your company logo, the recipient company will remember you better for future correspondence and dealings. Therefore, one can see that the brand has to be enhanced or built to enhance the corporate identity. We do this through marketing strategies,