Honesty in Business |
I want to discuss in this article the basic idea of honesty. We have worked in this field for a while know that traffic is king. The internet is a beautiful place to do business. Still, the continuous flood of spyware, malware, and spam can be horrible and frustrating for the average user. I am amazed, but not surprised, by the unethical practice of businesses using popups and spam to sell a product. It isn't surprising because the fact is that those business practices work.
My experience has been an honest return for honesty when dealing with customers. Maybe it's not a quick buck, but I can look at myself in the mirror in the morning and know I did the right thing. I would rather have a customer for life than a fly-by-night sale to a customer I tricked into buying my product. It isn't always about the bottom line of making cash. It should be about service and product value. Over the past couple of years, I have had more business cleaning up computers that have been completely overrunning with viruses, trojans, and spam than I've done computer builds. The number one complaint is that I want to use my computer, not worry about viruses and trojans and updates!!! Do I profit from unethical business practices? Yes, I do when I spend an hour cleaning up a computer. Do I take the time to teach the user? You bet I do! I spend an hour to two hours with a client after a cleanup or a computer build. Do I lose money with this practice? Yes, I do, but I gain respect from the customer, and that customer will always come back.