Your Life Is A Do-It-Yourself Project

Your Life Is A Do-It-Yourself Project

 

The responsibility of working hard, planning, and living a successful and fulfilled life falls largely on you, and this means that the burden of shaping your adult life is on your shoulders from this point forward. The sooner you realize this, the better!

The most important question to ask yourself is, what can I do today, this week, this month, this year, to get my life going in the direction I desire?

If you genuinely believe that there is more to you than meets the eye, stop making excuses, and start living your best life today!

Why do you need landing pages?

 

Why do you need landing pages?

Landing pages are essential for a bunch of different reasons — from boosting your conversions to giving you a better insight into your target audience. Let’s explore these a little bit.

1. They’re the best tool for converting visitors

As we said earlier, landing pages are the best converter out of every tool in a marketer’s toolkit, averaging between 2-7% across all industries.

Average landing page conversions – Email Marketing Benchmarks study.

There’s a reason they’re so good at converting: they offer a visitor a reward they can access immediately, whether it be an ebook, a product discount, or a webinar invite. That sense of reward pushes visitors to hand over their details so they can gain access to the reward instantly.

Is a homepage the same as a landing page?

 

Is a homepage the same as a landing page?

In short — no. 

A homepage and a landing page are – in most cases – designed for different things. 

Most homepages give your visitors lots of options for moving around your website, like navigational bars, links, blogs, and even a contact center. It’s up to the visitor to decide what journey they want to take — not you.

Landing pages are different.

They have a singular goal: to convince a visitor to convert. And that’s why they only focus on a single product, webinar, or offer at a time. You’ll know you’re on a landing page (as opposed to a homepage) if you only see: 

What are landing pages?

What are landing pages?

 

A landing page is a standalone web page you create to drive conversions from a specific marketing or advertising campaign.

In other words, a landing page is where your audience “lands” after clicking on an ad or marketing campaign (the clue is in the name, after all.) 

Usually, there are five core elements that every high-converting landing page must have:

• A unique selling proposition (USP)
• A hero image or video
• The benefits of your offering
• Some form of social proof
• A single conversion goal (or call to action)

Because of this, landing pages are often short on information and big on the sell. 

For example, if a visitor clicks on a free webinar you’re offering, the landing page may offer a bit of background on your webinar, a bullet-point list of what they’ll gain from it (your selling points), along with a call-to-action (your single ask on the page.)

21 Ways to Build Your Contact List, Episode 3

21 Ways to Build Your Contact List, Episode 3

 

Continuation of Episode 2

15. Run a webinar promotion.

Webinars are great for building meaningful and personal relationships with your audience. The best thing about them – it doesn’t matter where your customers are located, you can all meet up online.

When promoting your webinar, add a check-box on your landing the page that will allow your registrants to your mailing list, too. After the webinar is finished and you’re sending the video recording, invite your users to join your subscription to stay up-to-date with future webinars and other useful content.

21 Ways to Build Your Contact List, Episode 2

 

21 Ways to Build Your Contact List, Episode 2

Continuation of Episode 1

8. Include a sign-up button inside your newsletter.

...or a text link to your subscription page, if you’re not using HTML. This may sound like a
waste of time, but what if a subscriber forwards it to friends and co-workers? Or shares it on social media sites?

Or reproduces it online? You could explode your sign-ups, just by adding a link to the form!
Ask your subscribers to spread the word about your brand and your newsletter, too.

21 Ways to Build Your Contact List, Episode 1

21 Ways to Build Your Contact List,  Episode 1

 

Introduction

Email marketing can be profitable for any business, no matter what kind of product or service you offer. But the foundation of email marketing success is the quality and size of your permission-based email list. If you build a list of subscribers that trust you and consider you an expert in your field, your response rates will constantly climb. Developing and maintaining a responsive opt-in email list is challenging, even for the most experienced marketers. Whether you’re at the beginning of your list-building journey or already have thousands of contacts, list management is hard work. Addresses change, subscribers become inactive, and some unsubscribe, chipping away about 20-30% of your list every year!