What Are Podcasts And How Can They Help Your Business? |
So what exactly is a Podcast?
The word Podcast gets thrown around a lot these days, but what exactly is a Podcast? Think of a podcast as a radio show that you can subscribe to or download at any time. It may help to think of it like TIVO for audio programs. A podcast is a web feed of audio or video files placed on the Internet for anyone to subscribe to or download. Search online, and you’ll find a range of Podcasts available on nearly every topic imaginable. They range from entertainment-focused to educational to business-oriented and everywhere in between.
A podcast differs from a simple download in that new content may be automatically delivered. A podcast show consists of a series of individual episodes that you can listen to and view online or offline whenever and wherever you want. Users need not click on your website for essential specials since all this information may be automatically downloaded.