Why It Seems So Hard to Get Hired for Your... |
Why It Seems So Hard to Get Hired for Your Services?
To answer this question, let's first look at the difference between promoting products VS services.
Products often have cool features that show results quickly. Talk about the benefits of a part and how it'll make your customer's life more accessible, and you'll probably get a sale.
Services, on the other hand, are intangible. There are no buttons to push or before and after pictures to see. Services often get categorized as luxury items we can usually survive without. They are more challenging to sell because the service results can quantify measured, or proven.
Many hard sell sales trainers shy away from working with service providers. It is easier to train someone to sell products with features you can see and results from you can prove.