 |
| The Value Of Good Link Partners |
Websites that maintain good incoming links will get many targeted visitors from their link partners. These link partners are also a good source of information and can offer value for visitors to your website more often. The idea behind link partners is to find websites with complementary content so that you enhance your website. For example, if you sell computers, it wouldn't be a bad idea to link to a site that sells printers.
Linking to your competitors is much more dangerous. The fact of the matter is that when you link to your competitors, you are handing them your business. They may be handing some of theirs back to you, but the trade-off simply isn't worth it. If you are in a situation where it is your product or theirs, do not link to them. Aside from the obvious issue of losing business to their site, you may even lose the returning link if you don't keep an eye on it.
When dealing with link partners, there's virtually no point unless you get reciprocal links. These links make your website look good and get you targeted traffic from users clicking on the links. When optimizing your site for keywords, it is essential to link to sites that provide more information regarding your content. In cases like this, the link is already helping you. If you get a returning link in addition, it's like killing two birds with one stone.
With good-quality incoming links, you will benefit significantly from the increased traffic to your site. Most major search engine rankings are partly based on the number of quality links pointing to your website. Google, HotBot, AltaVista, MSN, Inktomi, and more all use link popularity in their formula for calculating rankings.
The value of your link partner's sites will be significant, as many search engines use this in determining how relevant your site is to the terms that are being searched. A site with a page rank below three generally isn't worth exchanging links with. Then again, if the site is on its way up, it might be a good idea to get in on the ground floor. If you are curious about whether a site will be accumulating a higher page rank in a short period, try going to http://www.iwebtool.com/rank and punching the sites URL into the backlink tool or the page rank predictor. These will show you how many links the site has and let you know the page's rank within the next three months.
You must always keep an eye on the value and use value-for-value exchanges only. Make sure that your link doesn't get removed from any sites you link to, and release your own link to them if it does. Many people will agree to link with you and then remove your link after a week or two. If you leave your site linked to them, then they're the only ones benefiting.
Good link partners are hard to find, and it will take some time for them to respond. You may have to contact them more than once, and they probably won't take you seriously if you just ask them to trade you links. It is essential to provide them with information relating to your company and let them know why your link will be worthwhile to them. If you are serious about SEO, you will be able to tell them that you expect your page rank to explode within the next few months, and you may be able to accumulate links this way.
It's essential to make sure that your links are checked regularly. Of course, you don't have much control over the incoming links, but you can still do whatever you want with the outgoing ones. You should immediately remove any links that don't work, as they can and will bring your search engine rankings down.
Understanding how link partnering works and maintaining good quality links on your website can increase your targeted traffic and improve your sales. After all, isn't that the whole point of having an online business? Just remember that your website, like any other business, takes time and effort to make it succeed, and any little way you can speed up the process is good as long as it's not against the rules, of course.
Photo: https://pixabay.com
