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| Why do you need landing pages? |
Landing pages are essential for a bunch of different reasons — from boosting your conversions to giving you a better insight into your target audience. Let’s explore these a little bit.
1. They’re the best tool for converting visitors
As we said earlier, landing pages are the best converter out of every tool in a marketer’s toolkit, averaging between 2-7% across all industries.
There’s a reason they’re so good at converting: they offer a visitor a reward they can access immediately, whether it be an ebook, a product discount, or a webinar invite. That sense of reward pushes visitors to hand over their details so they can gain access to the reward instantly.
It’s a win-win scenario because it allows you to capitalize on your traffic coming from paid advertisements or social media. If you are driving traffic to a targeted source (like an ebook offer) instead of just sending them to your homepage, it’s more likely that your visitors will convert because there’s something in it for them.
When you do this, it also brings another benefit — deeper insights into your target audience.
In our own campaigns, we often see conversion rates ranging between 20-30%, however, the results vary depending on the type of traffic we drive to our landing pages. Cold traffic coming from paid advertising campaigns will naturally convert less likely than visitors coming from your email campaigns or private social media group.
2. Landing pages uncover crucial data about your visitors
See, you might think you know who your target audience is, but without cold, hard data — you’re really just playing a guessing game.
That’s where landing pages come into play. They can track the people who convert on them and give you valuable insights into what platform or advertising campaign led them there, what content they like best, and if they continue down your marketing funnel after they convert.
Armed with this information, your marketing team can then tweak any future campaigns to make sure they’re spending advertising dollars on the right channels and offering the content your target audience actually wants to see.
3. They help you run your marketing campaigns faster
Getting a new page live would normally take you weeks if not months.
Not only would you need to make sure your page fits the overall site architecture, but also you’d need to get a lot of people involved – likely a designer, web developer, a search engine optimization (SEO) specialist, and someone that knows about web analytics.
With landing pages you can be more agile. You can come up with new ideas and test them much faster.
If you’re using a landing page builder that comes with ready-made landing page templates, you can get your page live in less than hour as:
- You don’t need a designer or a web developer because you can adjust the page’s content using a drag-and-drop editor.
- You also don’t need an SEO specialist as you’re most likely going to use the page for converting paid traffic only – and you won’t be affecting your website’s existing architecture.
- And you don’t need a web analytics expert as the landing page’s already got the Facebook pixel installed and you can just paste your Google Analytics ID to have it fully integrated with GA.
And you can trust me when I say that creating landing pages this way is liberating. In the GetResponse Marketing Department, we launch about 3 to 5 landing pages each month using the very same landing page builder.
Source: https://www.getresponse.com
Photo: https://pixabay.com
