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| 21 Ways to Build Your Contact List, Episode 2 |
Continuation of Episode 1
8. Include a sign-up button inside your newsletter.
...or a text link to your subscription page, if you’re not using HTML. This may sound like a
waste of time, but what if a subscriber forwards it to friends and co-workers? Or shares it on social media sites?
Or reproduces it online? You could explode your sign-ups, just by adding a link to the form!
Ask your subscribers to spread the word about your brand and your newsletter, too.
9. Create a web-based newsletter repository.
By offering an online archive or gallery of all of your newsletters, you make it much easier for subscribers to decide whether they’d like to sign up. The more informed they are about what you have to offer, the more likely they are to open your email messages.
Online newsletters and article archives are also an excellent way to generate additional traffic from search engines!
10. Include “forward to a friend” and “share” links in newsletters and promos.
This is the best way to encourage subscribers to share your newsletter content, offers, and articles with friends and on social media sites. “Word of mouth” is a powerful viral technique that works great with email marketing. If subscribers find your content useful and informative, they’ll pass it on, multiplying your readers and hopefully your sign-ups! It’s a powerful source of new subscribers – achieved with minimal effort.
11. Add sign-up forms to blog updates.
Place a sign-up form on your blog to notify your readers of new posts. This has a threefold benefit: you build your email list, strengthen relationships with your readers, and get more traffic to your blog!
12. Add opt-in check-boxes to other forms and business messages.
Create opportunities to sign up for your newsletter while prospects are filling in other forms. Why not? It’s a value-added service to let them know a free e-newsletter is available. Think about all the types of forms you use: from software downloads to demos and whitepapers, to event registrations and contact forms. And with the highest open rates of any emails, confirmation and transactional emails could also increase sign-ups. To add a link to your form!
13. Let others reprint your newsletter.
Encourage others to distribute and republish your newsletters, specifying that your newsletter content is not to be modified or used inappropriately. Many webmasters and newsletter publishers are actively looking for high-quality content, and if they reprint your newsletter, you may get new subscribers, traffic, and links to your site.
If there are limits and conditions (on commercial use, for example) just state your policy clearly and concisely.
14. Advertise in ezines and other newsletters.
Use newsletter directories to find other newsletter and content publishers that target your audience. Run a search for “ezine directory” or “newsletter directory” to find multiple advertising possibilities!
It will continue...
Source: https://www.getresponse.com
Photo: https://pixabay.com
