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| 21 Ways to Build Your Contact List, Episode 3 |
Continuation
of Episode 2
15. Run a webinar promotion.
Webinars are great for building meaningful and personal relationships with your audience. The best thing about them – it doesn’t matter where your customers are located, you can all meet up online.
When promoting your webinar, add a check-box on your landing the page that will allow your registrants to your mailing list, too. After the webinar is finished and you’re sending the video recording, invite your users to join your subscription to stay up-to-date with future webinars and other useful content.
16. Use Google AdWords campaigns.
Google AdWords is a relatively cost-effective type of online campaign and can get very nice results. It doesn’t matter whether you promote your newsletter subscription or a blockbuster product launch.
Explore to find out what draws best... it’s worth it to experiment.
Just make sure your newsletter sign-up form is always on the landing page!
17. Use your physical mailing list.
If you have a physical mailing list from your offline business, send a snail-mail postcard to your customers, offering a special discount for signing up to your email newsletter. If you don’t have a snail-mail list, consider leaving a sign-up form near your register or point-of-sale location!
18. Contact other newsletter publishers and vendors.
Use your networking and social media skills to reach out to other newsletter publishers or even vendors with complementary products or services. Let them know that you’d be interested in promoting their newsletter or offering if they’d do the same for you. This way, both of you can get more online exposure and build your list faster!
Registration page for a webinar guest-starring Erik Qualman
19. Promote your newsletter in article directories.
Research and submit topical articles to article directories. Be sure to include a bio box at the bottom with a link to your website or an autoresponder email address for instant sign-up to your email list.
It enhances your reputation, builds your brand, and attracts quality subscribers.
Example of an ebook we’ve added on the last slide of one of our past webinar presentations
20. Be active on similar websites and become a contributor.
Step 1. Place a sign-up form on your website and landing pages.
Step 2. Start attracting more traffic. How? By becoming active on other similar websites and blogs. Find discussion boards, forums, sites like Quora and Yahoo Answers, and start posting relevant and valuable comments. But don’t spam! And don’t forget to put your website’s URL in the author’s bio – that’s what’s going to bring you traffic after all.
For better results, you’ll want to become a contributor on other websites. Publish inspiring articles others will want to read. This way you’ll put your name and URL in front of new audiences, and build your list whilst doing so, too!
21. Promote your newsletter at every marketing touchpoint!
Whenever you share your PowerPoint or webinar presentations, make it easy for audience members and associates to subscribe by including a link to your newsletter subscription page. Hand out sign-up forms when speaking to groups or at seminars. Don’t forgetto ask for them at the end of your presentation!
Imagine how many sign-ups you’d get if every incoming caller had the opportunity to subscribe! Have call-center and sales employees ask customers and prospects if they’d like to receive newsletters or promotional emails, once they’ve established rapport. It only adds seconds to the call and is an ideal source of qualified subscribers!
If you use hard-copy collateral, get some of those print costs back by encouraging email subscriptions on direct mail, catalogs, and print ads.
Conclusion
Include a sign-up form with every message – everywhere you come in contact with prospects and customers. Feel free to vary the content and the design, but make signing up quick and easy.
Your list-building engine will generate new contacts 24/7.
Source: 21 Ways to Build Your
Contact List/GetResponse -https://getresponse.com
Photo: https://pixabay.com
