 |
| Is a homepage the same as a landing page? |
In short — no.
A homepage and a landing page are – in most cases – designed for different things.
Most homepages give your visitors lots of options for moving around your website, like navigational bars, links, blogs, and even a contact center. It’s up to the visitor to decide what journey they want to take — not you.
Landing pages are different.
They have a singular goal: to convince a visitor to convert. And that’s why they only focus on a single product, webinar, or offer at a time. You’ll know you’re on a landing page (as opposed to a homepage) if you only see:
- One main call to action
- Minimal to zero distractions, like links or pop-up offers, on the page
- Copywriting/offers that match the link you clicked to get there
Like this landing page from Monday.com:
Here’s what we notice:
- Clear information about whom the platform’s for
- Benefit-oriented subheading stating their promise
- Call to action button right in the above the fold section
- A concise breakdown of features and benefits
- Persuasive messaging
- Social proof from 100,000 businesses using the tool
- Trust signal from known brands using the tool
This “homepage vs. landing page” division is simple, but only in theory.
When browsing the web, you’ll often notice that some brands try to merge these two concepts and design their homepages for maximum simplicity and conversions.
Take the Monday.com example again. If you go to their homepage directly (instead of clicking an ad), you’ll see the following page. Is it all that different from their landing page? Not really.
Here are a few ways their homepage’s different from the landing page:
- Navigational menu at the top
- Slightly different heading and content
- Less prominent CTA
- Testimonial from one of their users
- Larger footer section
As you can see, the theory is often different from reality. But it’s not so much about getting the definition right but about building your pages in a way that’ll help you maximize conversions. And speaking of conversions, let’s now look at why you’ll you need landing pages.
Source: https://www.getresponse.com
Photo: https://pixabay.com
